Amazon is synonymous with online retail. With a shopper base of 197 million people monthly and revenue of $75.5 billion in Q1 of 2020, it has become the ultimate destination for most modern retailers. But the competition on the platform is stiff. It has nearly 2.5 million active sellers, a number that is skyrocketing every year.
In such a competitive ecosystem, brands are forced to look for innovative ways to stand out. That’s where Amazon influencer marketing enters the scene. It has proven to be a top grosser for brands as well as influencers who choose to leverage it. Plus, it proves to be more cost-effective than Amazon advertising.
Amazon influencers are often independent Amazon affiliates who have been provided with promotional links by Amazon to publish on their blogs or social feeds. Amazon rewards them every time their published link earns a click.
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